friluftsliv
It’s about a simple life in nature and trees without destroying or disturbing it.
friluftsliv

What is friluftsliv?
FRILUFTSLIV, or "fresh air living," is a philosophy rooted in Nordic culture. Originating from the Nordic countries, it emphasizes the value of immersing oneself in nature while preserving its beauty and serenity.

The Essence of friluftsliv
Friluftsliv is a way of life that encourages individuals to embrace the simplicity and tranquility of the natural world, promoting a harmonious relationship between humans and their environment.

Origin of Frilutftsliv
By embracing this philosophy, Nordic communities have fostered a deep connection with nature, leading to a sustainable and fulfilling way of life that cherishes the environment for future generations.

who we are
Smell the difference
Our signature natural soap is Norwegian Woodberry. This fragrance, with hints of lingonberry and citrus, is reminiscent of the aroma along forest paths. You'll love the hints of balsam fir and mountain air.
Feel the difference
With 100% natural, vegan ingredients and no preservatives, you can feel the difference from soaps with harmful ingredients. We use non-GMO, predominantly organic ingredients that can be used day after day.
Be the difference
With every bottle sold, a percentage of our proceeds goes toward education and donations to save and restore trees. We seek out companies who have proven their commitment and set the standards for tree restoration on our planet.

Impact
Together Trees planted

10,000,000